Bkids is Babyganics’s first kids personal care system to help guide and motivate kids on their first shower journeys. Design research of the kids personal care category and behaviors led to several product opportunities and usability improvements.

Functionally, it was important for kids to have a pump to assist them in dosing the correct amount of product across types. Then a spectrum of character driven bottle designs were explored, prototyped and tested.

At the end of testing, it was decided to merge midcentury art styles with character-driven bottle profiles that were simple to produce and label in a process where graphic designers worked in tandem with industrial design.

The set included shampoo, conditioner, detangling spray and body wash.

Available for purchase on Target and Amazon.